There are many ways in which economists determine whether or not the market has made a turnaround since the 2008 crash, but one of them is surprising, because it has to do with Champagne. As a Bloomberg Business article explains, “Drinking expensive fizz has always been linked with a positive economic outlook. That’s why Champagne plunged in late 2008, and prosecco swooped in as the cheapie alternative.” Now, however, luxury bubbly sales have bounced back: U.S. drinkers toasted with 19.2 million bottles of Champagne in 2014—up 1.3 million from the year before.
While Champagne is back, not everyone is reaching for a bottle of one of the classic brands. A renewed consumer interest in special cuvées and vintages have caused more drinkers to seek out lesser-known bottles. The farmers have taken note, and many growers who used to sell grapes to big brands like Moët have started producing their own labels using nontraditional techniques and varietals. This type of bubbly, known as grower Champagne, is all the rage with sommeliers, wine importers, and shop owners. According to the story, people want to drink Champagne, but they want a wide range of quality, and this can only be found with grower Champagne. As it grows in popularity, it's also becoming Champagne's biggest competition.
Whether you’re drinking Champagne, grower Champagne, or Cava, keep your bottle cold in an elegant rose-gold bucket.
Have you tried grower Champagne?