Imagine the bright and colorful prints and patterns Lilly Pulitzer is known for paired with the timeless styles of Pottery Barn bedding, furniture, and décor. Created for summer 2019, the collaboration includes highly saturated prints that evoke the jovial, carefree spirit of the season. Shooting in Florida, Gretchen Clark, the Senior Vice President of Creative for Pottery Barn Brands, explains that they were inspired by Pulitzer's beach lifestyle. "Since the brand was founded in Florida, we knew it would be the perfect location for the shoot," she tells MyDomaine.
The collection features everything from patterned bedding collections and cheery outdoor décor to adorable nursery essentials and poolside accessories.
Take an exclusive behind-the-scenes look at the collection.
The poolside backdrop of the photoshoot perfectly captures how the creative teams behind the products envision them coming to life. While the collection includes items for inside the home, the spirit of the line is sunny, like a day at the beach.
"Lilly Pulitzer can work for everyone in any home," according to Mira Fain, EVP of Product Design and Development for Lilly Pulitzer. "As Lilly would offer prints from 'mild to wild,'" she continues. So whether you're more of a minimalist or you're an experimental maximalist, the line has something for everyone.
"We loved having models on set with us to showcase the playfulness of the collection and capture the joy of spending time with family and friends in a warm and colorful setting," Clark says. In this shot, two models are seen with a cheery pink and turquoise beach towel that's suggestive of what else you can expect from the line. It's all about colors and patterns.
"The prints you see in the collection were painted by the Lilly Pulitzer print studio and brought to life with a few special topics for inspiration—our 60th-anniversary celebration, our Palm Beach heritage, and optimism," according to Fain.
While the shoot was inspired by the beach lifestyle that Lilly Pulitzer is known for, the collaboration was influenced by the brand's history and memorable impact. "We were inspired by 60 years of love for Lilly Pulitzer and the joy it has brought to generations of families," Fain explains. "This collection infuses that same joy into the sunny prints, patterns, and products for all ages," she adds.
This shot perfectly encapsulates the intentions of the collection as two people sit in lounge chairs under an umbrella by the pool, experiencing the joy that comes with relaxing with good company.
When it comes to the actual design of the products, it was truly a collaborative process between the Pottery Barn and Lilly Pulitzer teams. "The colors used in the prints and patterns were custom-developed by the Lilly team and shared with Pottery Barn through our collaborative design process," Fain indicates. "Pottery Barn has applied their truly expert eye to the products in each brand," she continues.
Be sure to check out the collaboration at Pottery Barn. It will propel you (and your home) straight into feel-good summer vibes.