This Fashion Blogger's Apartment is a Sweet, Soft Pink Dream

Updated 12/04/17

We love peeking inside the homes of Australia's most stylish women. Looking at how women with different lives style their most intimate and important interior spaces can't help but leave you feeling inspired and eager to implement their styling hacks in your own home.

So, we asked three Australian creative influencers—whose fashion sense has garnered each an army of followers—to throw open their front doors and give us a tour of their homes. The real beauty of our three-part Her Domain video series, in partnership with ECOYA, is  each of the women featured have very different styles that have informed their approaches to decorating their homes. There's something for here for everyone. 

Our third and final home tour is with fashion blogger Rachel James, who has styled her small apartment in a way that feels inviting and airy with just a touch of quirkiness.

James has taken her personal style notes of neutrals and soft pinks, and translated them seamlessly into her home—without having the space feel too feminine for her husband. We especially love how the couple's memories permeate the suburban apartment, from a gallery wall of (constantly rotating) travel photos to the quirky collection of fridge magnets picked up on significant holidays.

Watch the apartment tour below and discover her best home styling tips.

"This print [in the bedroom] is Marimekko fabric. There is a bit of a story behind it—it was Christmas and my best friend Laura surprised me with this print. She'd sourced the fabric and bought it from Marimekko and had it stretched over a frame, and it's one of the best presents I've ever gotten."
"This is where I keep my magazine collection, and our turntable and record collection. This is a little more industrial than everywhere else [in the home], which is the kind of vibe I am going for."
"I normally use the bed for all my blog and instagram photos. The bed gets beautiful natural light in the morning, and the white bedding is a good backdrop for flatlays."
ECOYA Sweet Pea & Jasmine Madison Jar $43
ECOYA Sweet Pea & Jasmine Handcream $26
ECOYA Sweet Pea & Jasmine Diffuser $50

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