With so many details to consider, people to invite, and venues to see, the whole wedding planning process can be overwhelming. But there’s one part of the lead-up to look forward to: dress shopping. Trying on princess-worthy gowns is definitely our idea of fun, and given that it typically happens once in a lifetime, you should take your time and soak it all up. If you’re newly engaged, then we have just the place to book an appointment: the dreamy Schone Bride boutique in Brooklyn. The Rebecca Schoneveld’s Bridal flagship store is just as romantic as its gorgeous gowns, with a touch of modern bohemia. From the chic chandeliers to the vertical garden, this is kind of place we could spend all day in with our girlfriends, sipping on champagne and slipping into couture—a dream come true.
A big part of the appeal is the boutique’s fusion of New York industrialism with an ethereal atmosphere, two themes Schoneveld really enjoyed playing with. “I love how the natural wood floors and the white-painted brick walls contrast with the steel of the ceiling,” she tells MyDomaine. “We are nestled in an industrial neighborhood which has been enjoying a surge of creative businesses flourishing in the area. It is so fun being part of a surprising and super creative generation of businesses here.”
The designer created her own midsummer night’s dream wonderland in the front, complete with a swinging macramé chair suspended from the ceiling. One of the dressing rooms even features a spectacular Old Hollywood–style lit mirror, which she tells us was a DIY project with some basic bathroom fixtures and matte gold spray paint. “By choosing just a few dramatic touches for each area, the overall space maintains a light but whimsical feeling,” she says.
Throughout the design process, it was important to Schoneveld that the interior reflect the individual style and personality of her brides. She separated the boutique into four sections: a welcome area and three custom dressing rooms, where she also created semipermanent walls. The racks of gowns were even specifically arranged to further delineate the layout. “I tried to create a sense of each area having its own character, just like our brides do,” she says.
Schoneveld was intent on installing a vertical garden in the welcome area, which she says was “worth the effort”—and we have to agree. Beautiful greenery really breaks up the overriding white and ecru hues of the wedding gowns, but the single color wasn’t enough. “When I found the blue velvet sofa, I just couldn’t resist it,” she says. “The spidery brass chandelier is something I made one long weekend based off the Lindsey Adelman DIY tutorial.”
Still, the whimsy didn’t stop there. “I love spaces that feel clean and bright but also cozy and full of character,” she says. “I was generally inspired by the idea of putting together a space that would feel very Brooklyn, with brick walls, pressed-tin textures, raw wood floors, some Scandinavian and modern influences. But I also wanted to have a splash of sunshine and color, a bit of Palm Springs, which is why it features the macramé swing chair, giant parrot- and palm-print wallpaper, gold and mirrored accents. The décor of the shop really sets the tone for our entire brand, which is meant to convey a feeling of light-heartedness and stylish modernity.”
Despite some challenges with funds, limited time, and layout decisions, Rebecca could not be happier with the end result. “I genuinely just love how everything came together and how everyone who enters the space feels right away the energy I was trying to create through the decor,” she says. “Every morning when I come to work, I honestly cannot help but to smile and count my blessings.”