More than a year in the making, Draper James, the much-anticipated lifestyle company of Reese Witherspoon, just opened its doors today. Decidedly Southern, the site—which is primarily an e-commerce shop with a bit of editorial content—celebrates the Nashville-bred actress’ Southern heritage and her greatest influences: her grandmother Dorothea Draper and grandfather William James Witherspoon.
Offering home and gift items, accessories, jewelry, and clothing, the brand reflects ladylike Southern style (pearls, lace, and fit-and-flare dresses), Southern tradition (mint julep cups, embroidered linen napkins, and thank-you notes), and even Southern motifs (magnolia flowers, peaches, and horseshoes). Witherspoon told WWD that one of the tenets of Draper James is “unapologetically pretty.” “Like, what’s wrong with being pretty? That went out the window a long time ago,” the actress said. “In the South, there’s a lot of color, prints, tradition, traditional fabrics like gingham, plaids, stripes. There’s also definitely a feeling that what you wear makes you feel better, especially if you’re wearing color, prints or joyful things.”
Forty percent of the collection is also made in the South, including stationery from Charleston’s Hanna Nation Seabrook and silver from Charleston’s Kaminer Haislip. Her goal is that the brand will inspire consumers to visit the South. “I hope that it sort of opens people’s eyes to how much the South has changed and to all of the cultural experiences happening there,” she told WWD. “We’re going to have City Guides but through my eyes, the places I love. We will have different Southern ambassadors that will show places to buy amazing Southern antique silver or where to find hand towels like their grandmothers had.”
Prices range from $50 to $400 for sportswear, $25 to $250 for jewelry, $40 to $325 for handbags and leather goods, and $14 to $400 for home décor. There will be five new collections per year.
Shop some of our favorite items from the collection below!