As we all know from Instagram, Reese Witherspoon is no stranger to home décor? - she recently used her followers to answer an upholstery conundrum. So it's no surprise the actress, mother, and Southern belle is planning a lifestyle company to rival the likes of Goop. She has finally just unveiled the brand's name: Draper James, named after her nieces (Draper and Abby James). She's hired C. Wonder president Andrea Hyde to act as CEO, and she plans to launch in 2015. The empire will include bed and bath products, lingerie, kitchenware, furniture, stationery, and storage. Watch out Gwyneth and Martha, this girl has got some blonde ambition. To see more of Reese Witherspoon's Ojai home visit Elle Decor.