Apparently, These Are the "Best $1000 Sheets That $199 Can Buy"

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Riley

One of life's little luxuries is sliding into a freshly made bed of cloud-like sheets, but finding quality linen isn't easy when you're shopping on a budget. That's exactly the predicament Riley wants to change. The new direct-to-consumer home brand champions "a new kind of luxury" that's more affordable than ever. Its claim? To sell "the best $1000 sheets that $199 can buy." 

We hear you. Riley certainly isn't the first to the DTC linen game, but founder and ex–Net-a-Porter senior executive Heather Kaminetsky says it's lifting the benchmark. "Riley was created not only to shake up the sleepy DTC bedding and bath category but to offer customers a level of quality at a price they could only dream of," she says in a press release. The company uses fourth-generation family-owned textile mills across Europe and guarantees commitment to craftsmanship. 

Our favorite part? Almost all products are available to be monogrammed and personalized, making shopping for bath and bedding a little bit more fun.