Social media is steadily turning into a tool for employers to perform what is essentially a background check on potential employees. In fact, it’s become such common practice that a UK startup has developed a way to streamline the entire process.
Score Assured promises to help employers “strip-mine” the Facebook, Instagram, Twitter, and LinkedIn accounts of potential employees by using an algorithm to scan past activities and assess what kind of person they are. Of course, employees would have to grant access to their accounts, but one would have to assume that refusal to do so would compromise the opportunity right off the bat.
While the company has yet to make its product available to employers, it does have a product for landlords to help determine whether or not someone would make a good tenant. It’s called Tenant Assured, and by analyzing a potential tenant’s social media accounts—that includes the number of times they log in, the content of private messages, and the nature of their posts—it can determine whether or not a person is likely to pay their rent on time.
Some have called for Scored Assured to be made illegal, due to the many privacy issues it raises. In an interview with Gawker, Seth A. Miller of Collins, Dobkin & Miller LLP said, “People should not be forced to join social media just to rent an apartment, and landlords and employers should not have the right to view posts that were not written for them to read." Miller went on to explain that under landlord and tenant law, landlords are not allowed decide who they should and shouldn’t rent to based on “religion, race, national origin, gender, or profession,” and that Score Assured “should be made illegal.”
Once you’re in there, decorate your new apartment with this CB2 Beni Neutral Rug, and let us know if you think Score Assured is a total invasion of privacy.