Welcome to MyDomaine's Second Life podcast, a series spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief innovation officer at MyDomaine's parent company, Clique Brands, each episode will give you a direct line to women who are game changers in their fields.
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When you grow up in Ohio with dreams of moving to Los Angeles, becoming a TV host, and owning a Range Rover, people don't always take you seriously, according to Marianna Hewitt. However, with a bit of luck, perseverance, and the skills to turn her dreams into reality, Hewitt moved to L.A. and not only became a TV host but parlayed her experience into a career as a YouTube star, blogger, influencer, and now skincare brand co-founder. "My mentality is someone out there is doing the thing you want to do. Why can't it be you?" she tells Hillary Kerr on episode 15 of Second Life.
Hewitt went to school for broadcast journalism, a logical first step for someone who wanted to be Oprah when she grew up. After graduating, she took the first of many leaps that would lead her to the career she has today. First, it was moving to L.A. without a job or much of a plan. Next, it was pitching the idea to replace a news segment with a hair tutorial to her boss. Finally, after realizing that her original content could carry her further than any TV hosting gig, Hewitt started her own YouTube channel, blog, and Instagram dedicated to beauty and lifestyle.
She admits being an influencer isn't always as glamorous as it may seem when you're scrolling through posts of luxe vacations and envisioning a world of free products. "As great as being self-employed is, you also have to have a lot of structure and a lot of discipline," she says. "You have to love the not sexy stuff." By that, she means the years spent working alone from home while building the content and following she has today. But it seems as though her hard work and leaps of faith have paid off. Her only advice to her younger? "Just do exactly what you want to do. It all works out."
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