We're excited to announce MyDomaine's Second Life podcast, a series spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief innovation officer at MyDomaine's parent company, Clique Brands, each episode will give you a direct line to women who are game changers in their fields.
Subscribe to Second Life on iTunes and stay tuned—we'll be releasing new episodes on Mondays.
Few people would consider dropping out of college at age 19 to be a pivotal first step toward an impressive career, but that's exactly what Raina Penchansky did. Now co-founder and CEO of digital talent management company Digital Brand Architects, Penchansky left college during her sophomore year and began building a wildly impressive career in public relations. She explains how her natural instincts for hustling and winging it catapulted her PR career and gave her the courage to launch her own startup in Episode 8 of our podcast, Second Life.
At 19, Penchansky found herself interning at her father's PR firm, where she would later work full time. After becoming bored with the company's tech clients, she jumped into the fashion industry, landing a job a Neiman Marcus. "I thought it was was the greatest thing in the world," she says. It wasn't long until Saks Fifth Avenue recruited her, and she found herself in a corporate position at just 22. Not having a degree was never an issue for Penchansky. "People just want to know that you can hustle and work hard."
After a stint working in entertainment, Penchansky found herself leading communications at Coach. It was there that her relationship with fashion bloggers began, and she started to feel the itch to do more with her career. "I was really burnt out, and I felt like I wanted something—literally a second act," she says. DBA became Penchansky's second act, a risky move considering fashion bloggers were yet to be taken seriously by most, and Instagram didn't even exist yet. "We were winging it," she says. But in the end, the risk seems to have been well worth the reward. Her advice for anyone considering making a serious career pivot? "The truth is, it's better to take the leap."
Head to iTunes to subscribe to Second Life and hear the full episode.