Serena & Lily, the home décor brand with an effortlessly beachy vibe, opened its ninth retail location in Pacific Palisades in 2018, and the store is so dreamy we'd move in immediately if they'd let us. The coastal California neighborhood is a fitting spot for the brand's brick-and-mortar location. “In addition to being surrounded by a selection of top celebrated shops, the proximity to the beach, diverse style of homes and overall charm of the neighborhood makes this coastal community the perfect location,” Lori Greeley, CEO of the brand, stated in a press release.
Located on the corner of Monument and North Swarthmore Avenues, the store spans 2500 square feet and has been designed to emulate a California beach cottage. It includes vignettes of a kitchen, two bedrooms, a living room with a fireplace, a children's room with bunk beds, and a rotating display of original artwork. There's also a colorful swatch wall featuring the brand's textile designs for custom pieces and, of course, a patio to display its outdoor collection. It's luxe meets laid back, and even if you weren't planning a home decor update, you will be after visiting.
If you can't check out the store in real life yet, take a tour of the Serena & Lily Pacific Palisades store below.
Take a Peak Inside
The white and blue cottage with Terracotta brick paving will have you swooning from the moment you walk through the wooden gates. The picture-perfect exterior blends seamlessly with the mansions and coastal abodes in the charming neighborhood.
Thanks to high ceilings, an abundance of natural light, and beachy, rattan accents, you'll feel more like you're at home on the Los Angeles coast than shopping inside a brick-and-mortar store. White walls and furniture with pops of blue heighten the coastal feel even more. Though the color palette is simple and neutral, you'll find plenty of pattern in this store to liven things up.
You'll find plenty of inspiration for your home in this store, thanks to feature spaces for living rooms, dining rooms, bedrooms, and outdoor entertaining. In keeping with Southern California style, each section is light, airy, and casual-cool.
The shop even features custom built-ins, including bunk beds, benches, and window seats. These create the perfect palette to display the brand's original artwork, bedding, wallpaper, linens, and more.
It's not all furniture and bedding—you can shop small items, too, including coasters, kitchenware, table linens, and artwork. If you're looking for a hostess gift, you can't go wrong with anything you scoop up here.
Blue and white are, of course, the colors of choice, but don't worry if you're looking for something a little bit different. There's a swatch wall for any and all of your custom design needs.
Serena & Lily Pacific Palisades is open from 10 AM to 7 PM daily; (310) 846-8336.