Serena & Lily, the home décor brand with an effortlessly beachy vibe, just opened its ninth retail location in the Pacific Palisades, and the store is so dreamy we'd consider moving in. The coastal California neighborhood is a fitting spot for the brand's newest brick-and-mortar location. “In addition to being surrounded by a selection of top celebrated shops, the proximity to the beach, diverse style of homes and overall charm of the neighborhood makes this coastal community the perfect location,” Lori Greeley, CEO of the brand, stated in a press release.
The store spans 2500 square feet and has been designed to emulate a California beach cottage. It includes vignettes of a kitchen, two bedrooms, a living room with a fireplace, a children's room with bunk beds, and a rotating display of original artwork. There's also a colorful swatch wall featuring the brand's textile designs for custom pieces and, of course, a patio to display its outdoor collection. Take a tour of the brand-new store below.