Our Favorite Places to Shop Small for Valentine's Day Gifts

Valentine's decor on shelves.

Finding Lovely

At a time when shopping small continues to be more critical than ever, we’re always eager to expand our mental list of independent retailers. With Valentine’s Day coming up, why not treat one of the lovely ladies in your life to something chic while supporting a small business owner at the same time?

We’ve rounded up 11 delightful places to shop for gifts and our favorite picks—the majority of which are priced under $40. And if you feel like grabbing something for yourself along the way, we promise we won’t tell.

01 of 11

Pepper Home

Pepper Home is known for its beautiful selection of textiles, which include curtains, placemats, table runners, and even face masks. A set of the brand’s stylish cocktail napkins would make for the sweetest gift for your Galentine.

We love the floral motif, which will add extra cheer to her coffee table or bar cart during these dreary winter months. 

Blake Cocktail Napkins
Pepper Home Blake Cocktail Napkins $22
02 of 11

Tuesday Made

When purchasing a gift, it’s always thoughtful to order something that the recipient will swoon over but may not ordinarily think to buy for themselves—and this clawfoot pedestal totally fits the bill.

Part of Room for Tuesday blogger Sarah Gibson’s Tuesday Made shop, the piece makes for the sweetest candle stand or jewelry dish.

Clawfoot Pedestal Dish
Tuesday Made Clawfoot Pedestal Dish $20
03 of 11


Who isn’t completing puzzles at a rapid speed these days? Recently launched by Alisha Ramos, the founder and CEO of the Girls Night In newsletter, Whiled offers delightfully colorful jigsaw puzzles that are the perfect counterpart to cozy winter evenings at home.

As much as your bestie loves kicking back and marathoning Bridgerton, she’ll surely appreciate having a screen-free way to unwind, too.  

Busy Bodies Puzzle
Whiled Busy Bodies Puzzle $37
04 of 11

Rayo & Honey

Black-owned biz Rayo & Honey is full of “goods with positive intent,” as their tagline states, and we’re especially loving all of their pennants with motivational phrases.

Remind your friend how special she is with a delightful decoration that will add an extra dose of joy to her work from home space. Best of all, the inspirational phrase is derived from a Frida Kahlo poem.

you are magic pennant
Rayo & Honey You Are Magic Pennant $45
05 of 11

Royal Rose Syrups & Mixers

Encourage your loved ones to take their coffee and cocktail games up a notch with the addition of flavorful syrups from Maine-based company Royal Rose. Budding baristas will enjoy adding a swirl of lavender syrup to their morning lattes, while the champagne cocktail kit is perfect for happy hours at home.

P.S.—the code “LOVE25” will give you 25 percent off a wide selection of syrups through February 8.

Rose Organic Simple Syrup
Royal Rose Syrups & Mixers Rose Organic Simple Syrup, 2 oz. $4
06 of 11

Salt & Sundry

Featuring two brick and mortar locations in Washington, D.C., Salt & Sundry is an excellent one-stop shop for all things home, ranging from entertaining accessories to art prints.

This candle is one of our personal faves and will light up your pal’s life as she burns the midnight oil.

Salt & Sundry Rue de Marli No. 27 Candle $28
07 of 11

The Bee & The Fox

Remind your friend how strong and capable she is all year long with a print by Black-owned company The Bee & The Fox, which also sells t-shirts, mugs, photographs, and more. This kind of quote art certainly doesn’t fall into the cheesy category.

Letterpress: Here's to Strong Women
The Bee & The Fox Here's to Strong Women Letterpress $25
08 of 11

Scout and Craft on Etsy

For a clever, under $10 gift, we love this witty keychain from Etsy shop Scout and Craft. Even on the gloomiest of days, your friend will smile when she glances at the tongue-and-cheek message. We’re also digging this phrase for the gal who’s full of wanderlust.

Too Rad to Be Sad Vintage Style Motel Keychain
Scout and Craft LA on Etsy Too Rad to Be Sad Vintage Style Motel Keychain $9
09 of 11

The Sill

What’s better than gifting a pal a plant? Presenting her with a heart-shaped plant like this one from The Sill, which couldn’t be cuter.

Looking for something larger? The Sill is chock full of green friends of all kinds, and we absolutely love their roundup of V-Day prezzies.

Hoya Heart Plant
The Sill Hoya Heart Plant $20-26
10 of 11

Lilah Lifestyle Co.

Lilah Lifestyle Co. is home to all kinds of on-trend decorating accessories, the majority of which lean contemporary and boho. The girl who has everything will fall for this luxe-looking marble dish, which is the perfect addition to a nightstand, dresser top, bathroom counter, you name it.

Its uses are endless, and at just $24, it’s an excellent pick that won’t break the bank.

Crimp Marble Dish
Lilah Lifestyle Co. Crimp Marble Dish $24
11 of 11

Noble Vines

Shopping for a minimalist? Go for something consumable, like a bottle of wine. Of course, you’ll want to think pink in the Valentine's Day spirit, and Noble Vines’s rosé is our latest go-to $15 option. Plus, it pairs extra well with cozy loungewear and a Bachelor viewing.

515 Rosé
Noble Vines 515 Rosé $15

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