As Snapchat continues to grow in popularity, the visual messaging platform needs new ways to evolve, and if that means moving further away from the company’s original ethos, then so be it.
Built on the idea that all of its content is ephemeral, with photo messages disappearing into the ether after 10 seconds, Snapchat is throwing that concept out the window with a new feature, called Memories.
The Memories feature essentially allows users to save messages and videos to view them later. While the idea of self-destructing messages appealed to a younger demographic with lower attention spans, this new tool is part of Snapchat’s efforts to appeal to an older user group. Statistics show that these efforts are working. Three years ago, only 2% of the app’s users were over the age of 35, a number that has since risen 14%.
To access Memories, which will become available to users over the next month, just swipe up from the app’s camera screen. You’ll then be able to save snaps privately within the app itself. Designers have also created a passcode-protected My Eyes Only section, meant for saved snaps that might be NSFW in nature. “We realised that Snapchatters want to feel comfortable showing their Memories to friends while they’re hanging out together,” the company said in a statement.
No longer the niche messaging app it once was, Snapchat is continuing its quest to become a fully fledged social network.
Use Snapchat to maximize your business with the help of Snapchat by John Anthony, and let us know if the app’s new feature appeals to you.