If you didn’t already know, it’s all about Snapchat right now. Since 2011, this hilarious messaging app, available on iPhone and Android, has slowly been dominating our social feeds. I say slowly because it wasn’t until the founders launched the Stories feature—a string of snaps put together to create a narrative that lasts 24 hours—that people really started to get into it. While we could never say goodbye to Instagram, Snapchat has ridiculous appeal. Why? Addicted snappers love the raw, unedited feel of the live social media platform, and who can resist the doodling feature that lets you draw hearts around your food pics or replace your face with a giant emoji? There are plenty of in-app features to play around with, and new ones are being added all the time; you can even send money with your snaps. If you’re new to “the Snap” or about to jump on board, this handy guide will help you master it, but for those who’ve got it down, read on for a few of our favorite women to follow.
@LivelyBK: As fans of the hit show Gossip Girl, most of us will always see Blake as Serena. But the new mom is so much more than an actress; she has proved her business savvy with the launch of her lifestyle site, Preserve, which is still a work in progress. Follow Lively if you want to add a bit of class—and insane life envy—to your Snapchat feed.
@TheEvaChen212: Without a doubt, one of the most adored and inspirational women in media is the enigmatic Eva Chen. Not only does she seem like the sweetest person ever, but she also has killer style to match. Even if you don’t love fashion, Chen’s Snapchat is brimming with fun captions, silly sketches on even sillier photos, and hilarious pics of her baby girl, whose birth was announced via Snap. Eva loves to snap, and her Snap Stories are always there for you when you need a hit.
@LennyLetter: You might already follow HBO’s Girls, but now you can tune into Lena’s latest newsletter project, Lenny Letter, on Snapchat, too. If her Instagram is anything to go by—bright and vibrant like her Girls dressing room—expect even more ridiculous antics fused with her feminist wit and a dash of pure silliness, just how we like it.
@AndrejaPejic: Scouted at 17 while working at McDonald’s in Melbourne, Andreja quickly rose to international fame as an androgynous model before undergoing sex reassignment surgery. Now the face of Make Up For Ever, Pejic was the first openly transgender model to be featured in Vogue. Follow her for a glimpse into the world of a high-fashion model who jet-sets around the world.
@SophiaAmoruso: The original #GirlBoss, Sophia is the beauty and the brains behind one of the fastest-growing online retailers in the country, Nasty Gal. Even Forbes named her “fashion’s new phenom.” While she has since stepped down as CEO of the company, her entrepreneurial spirit and career trajectory have helped pave the way for other female founders. Follow her for a backstage pass to the life of a successful female executive.
@RosieHW: British super-goddess Rosie Huntington-Whiteley's story feed features a host of enviable how-to moments, from supermodel blowouts to her favorite recipes. Her lemon drizzle tea cakes had us daydreaming of an ever-so-English Sunday morning. We're loving her well-balanced, fun-loving lifestyle tips.
@HermioneOlivia: This London-based Aussie travels for a living for her blog, Hermione Olivia, so expect some major wanderlust if you follow her on Snapchat. From cruising the Capri coastline to motoring on quad bikes in Mykonos, the former manager for Lara Bingle has us watching every Snap with envy.
@ShinebyThree: Zhang, the creative force behind Shine by Three, is so much more than a blogger. The freelance stylist, photographer, television presenter, and fashion journalist is an accomplished entrepreneur, having worked with global brands like Nike and Net-a-Porter. And all while she’s earning a law degree in Sydney. No wonder she was listed on the Business of Fashion 500. She also happens to be one of the sweetest ladies we know. Follow her on Snapchat, and you’ll see what we mean.
@LaPantin: If you are a glossy girl, you know Laurel's name from her time as Lucky magazine’s market editor, but she also spent time at Teen Vogue and Glamour. We love her snaps because she isn’t your typical fashion girl; it’s style without the vanity, and it truly depicts the life of a stylist (they spend a lot of time at airports), which is a big breath of fresh air.
@JenAtkinHair: Atkin is one of our favorite snappers for three reasons. Firstly, she snaps everything (literally everything), and we love it. Secondly, she snaps her close friends, who, of course, include Khloé Kardashian and our own CEO, Katherine Power, whom she recently joined on holiday in St. Barths. And thirdly, she reveals so many of her styling secrets, including the products she uses on her top celebrity clients. Oh, and she’s really funny too.
@RebeccaMinkoff: We all have one of her bags on our wish list, but now you can add Rebecca Minkoff's glamorous existence to your lust list too. The mother of two shows us what it’s like to live the life of a designer, from meetings to celebrity catch-ups and playdates with the kids. It's a touch of glamour with a heavy dose of reality thrown in for good measure.
@AnnStreetStudio: Her work is renowned within the industry for covering major fashion events like the Met Gala, but we love following photographer and Cinemagraph inventor Jamie of Ann Street Studio on Snapchat because she’s a visual storyteller. Based in New York City, Beck is always snapping something that will inspire and delight.
@ChiaraFerragni: Ferragni launched The Blonde Salad as an Italian law student with a penchant for fashion. Now the 27-year-old is an online powerhouse running an $8 million business, and she has a pretty sweet home in Los Angeles. The social media darling has 4.3 million Instagram followers who “like” her every move, and she snaps just as often. We actually love her snaps more than her ’grams because she brings us with her right into the moment. It’s pretty cool.
Who is your favorite person to follow on Snapchat? Let us know in the comments.