Microsoft has teamed with another iconic brand to make the lives of young professionals a whole lot easier. Just days after acquiring LinkedIn in a mega deal, the software giant is continuing its millennial outreach with a new add-on designed to make scheduling meetings at Starbucks a breeze.
As more and more business is conducted outside the confines of an office, Starbucks has emerged as a popular alternative to the typical conference room. The Starbucks for Outlook add-on allows users to add a Starbucks location to calendar meeting invites. All users have to do is click the “Meet at Starbucks” icon in their Outlook inbox, locate the desired Starbucks, and send an invite to the desired recipient.
"In this fast-paced, hyper-connected world, where meetings are often conducted remotely or in a formal office setting, we sometimes lose a personal connection which is so important in building a great business relationship," Microsoft said in a statement. "Outlook now makes it easier for you to have that personal connection by enabling you to meet your customers, business partners or study group at your favorite Starbucks location."
The add-on wants to fully integrate the Starbucks experience by allowing users to send Starbucks eGift cards, as well, accompanied by messages that range from "happy birthday" to "thank you."
While Microsoft's catering to professionals is nothing new, this does mark a fresh platform for Starbucks, who, according to a spokesperson, partnered with Microsoft as a way of "opening up new opportunities for us to connect with our customers and save them time."
Can your meetings use a jolt of caffeine? Head over to Starbucks, and let us know if you prefer to conduct business in a coffee shop over your office.