Annual music, film, and interactive festival SXSW descends upon Austin, Texas, this week. The event has changed considerably in its 30-year run, drawing even more A-list talent with each passing year. Despite all the hullabaloo, the true draw card of South by Southwest remains the music lineup’s consistently promising roster of breakout stars. We just got to town, and people are already talking about which acts are not to be missed. Keep scrolling for our list of bands to know now.
Have an up-and-coming band we should know about? Tell us in the comments below.