South by Southwest (SXSW) kicks off this week with 10 days of revelry and buzz-worthy chaos to follow. The extensive lineup of acts—from music headliners to expert panels—can be tough to navigate. With such a diverse selection, taking it all in can be daunting for newcomers and seasoned veterans alike. We asked some of our favorite industry insiders for their best tips on keeping sane, enjoying the scene, and not missing a beat. Keep scrolling to find out what we learned!