Sophie Miura is an editor, journalist, and digital strategist with more than 10 years of editorial experience. She was previously a Senior Editor at MyDomaine, and is currently the Digital Content Director at Domino Media Group.
Target is quite a chameleon when it comes to home décor. In 2017, the retail giant reintroduced Threshold, its casual-meets-classic in-house brand, and later in the year, it raised the bar yet again with Project 62, a luxury modern collection of home accessories. Now, Target is broadening its aesthetic with Opalhouse, a brand-new collection that nails eclectic style and is available to shop in-store and online now.
"Opalhouse helps round out our assortment, offering guests more than 1300 bold and colorful pieces focused on an eclectic aesthetic," Target's chief merchandising officer, Mark Tritton, told us in an exclusive interview. Inspired by European cities, the line spans wicker chairs, embroidered throw pillows, velvet stools, and more. "We have more than 300 in-house designers and product engineers at Target [who] travel the world to inform each new collection we introduce, making our assortments truly authentic," he says. "For spring, the team traveled to Aix-en-Provence, Lisbon, Paris, and Majorca," all of which are clearly referenced in the new collection.
Be among the first to shop Target's new Opalhouse home line, available now, and shop our edit below.
The design team's global influence is clear in the living room décor, which spans Moroccan-style throw pillows and woven wicker furniture. "They were inspired by the architecture they saw, the street music they listened to, and scenes they observed during countryside train rides," says Tritton.
Original prints set this collection apart from Target's other in-house brands, says Tritton. "This brand features more original artwork than any other brand we've introduced—it's exciting to see the team's talent come to life so fully with this line."
TargetMyna Ottoman With Brass Legs Velvet Blush$70
While the collection focuses on furniture and home accessories, there are a few entertaining steals that stand out. A few items on our list? A bamboo pizza peel, speckled vase, and woven picnic basket.