Among New York and Los Angeles's fashion elite, one go-to store stands above the fold as a premium destination for all things from fashion to beauty and home. Vanessa Traina's The Apartment by The Line is an entirely shoppable home filled with a curation of ultra-luxe products and a fashion closet to rival Vogue's. With locations on both coasts, Traina has built a household name in two of the country's largest cities, now adding a third one in its arsenal. The Line - Chicago opened its doors in November inside the Waldorf Astoria Hotel, a building designed by Lucien Lagrange in the heart of Chicago's Gold Coast neighborhood.
Known for its timeless, curated style, The Line keeps its signature monochrome palette in the new retail space. The goal of these shoppable apartments: to help customers find pieces that are well crafted but also have a story to tell and complement their personal style. We chatted with the founder, Vanessa Traina, on how to achieve a chic curated space just like The Line's ultra-inviting spaces. Dive into The Line's magical fashion-girl universe and pick up a few decorating tips for your own space.
Splurge on Seating
When it comes down to spending versus saving, Traina swears by one big splurge: "Splurge on seating and a beautiful dining room table," she suggests, "especially if you like to entertain! These anchor pieces are worth your investment and will be the pieces that your friends and family gather around."
As far as saving goes, small accessories are the perfect place to decorate on a budget: "There are so many great brands and designers out there making chic small home goods that won't break the bank; it's easier than ever to fill in your home with beautiful things."
Err on the Side of Timeless
Traina tries to steer away from trends both in décor and fashion to instead create a signature style that's easily recognizable. "Home isn't about trends," she says, "It's about expressing yourself through your personal space and creating an environment you want to spend time in every day. That said, we've seen a lot of dusty pinks and jewel tones out in the home market. Our rose suede Michael Verheyden storage stool is a nice way to bring in an accent piece that won't require rethinking your entire space. That's the tricky part about home trends—if you bring in one piece, it often leaves you feeling like you have to redecorate. Stick with what feels like you, and try not to get carried away with what's trending. It will always change."
The Line's apartments are vastly monochrome but never feel cold or uninviting. The secret: Textures and layers create a warmth that can otherwise be missing from a single-tone interior. "Our palette has always been relatively restrained, but we look for pieces in different fabrics and textures to build a room that feels like home," says Traina. "The right lighting or an incredible rug can also instantly transform a room and introduce some personality."
Layer Your Textures
In the bedroom, it's all about layered comfort for Traina: "A bedroom should be comfortable and calm, but it's also a blank canvas to explore layers and fabrics. Our Tenfold range is perfect for layering. We select colors and fabrics that work seamlessly together, so it gives our clients the freedom to mix and match."
Keep Clutter Hidden
In the kitchen, the founder swears by keeping counters clear: "Keep the clutter in your cabinets and invest in some beautiful jars and vessels for your countertop. We love Victoria Morris, a ceramicist out of L.A. She makes gorgeous kitchen jars that are perfect for keeping thing close at hand. A clean countertop is really the best inspiration to start a meal."
Curate Your Art
One thing that Traina knows how to do particularly well is pick intriguing, eye-catching art for her retail spaces. Her secret? "Buy pieces you love and want to look at every day," she says. "If that's your guiding principle, you'll end up with a great selection of works. If your taste is varied, invest in reframing your collection to tie it all together."
Focus on Fragrance
To make a home feel extra cozy, Traina swears by the power of fragrances to create ambience. "I love fresh flowers and a beautiful home fragrance. I'm partial to our Cire Trudon candles. They're worth it."
Find the Right Mix
When decorating, Traina believes timelessness actually involves using a variety of influences. "Layering in accessories and meaningful objects is key," she says, "especially if you're drawn to more modern shapes and finishes. The right mix is important, and mixing eras in a thoughtful way is important to creating a look that really feels like you."
Take Your Time
According to Traina, the worst mistake people can make when decorating is trying to do everything all at once. "Find pieces you love and continuing building the room around them instead," she recommends. When we build our retail stores we do it very quickly, but when you're working on your own space, it can take years to really fall into place."