Fixer Upper fans let out a collective cry of joy when news of Chip and Joanna Gaines's Target collaboration broke, and if the brand-new Hearth & Hand With Magnolia lookbook is any indication, the hype was warranted. Replete with modern, farmhouse-inspired dinnerware, Joanna-approved holiday décor, and gifts for the entire family, the new collection, out online and in-store November 5, will transform your home for the holidays.
"For me and Chip, there is nothing more important than home and family," Joanna told Target. "That's what fuels our passion for helping families create spaces they want to gather in, so naturally, the inspiration for Hearth & Hand with Magnolia came from those sweet moments in life that bring people together—everything from holiday traditions and family gatherings to quiet nights around the fire. It's all about surrounding yourself with people you love."
The collection features over 300 pieces, most of which are under $30. "We wanted to design the collection for everyday life," she adds. "[Including] modern, classic, industrial and vintage elements for those who value traditions but also want to add a modern touch through classic patterns and organic finishes."
Preview Chip and Joanna's first Target line below, and bookmark your favorite items for when they go on sale early next month.
Next up: The one thing you should buy from Target's new fall line (it's only $15).