Amagansett just seems to attract the cool kids. Home to the likes of Nanette Lepore and Athena Calderone and frequented by The Glamourai's Kelly Framel and bestie Jamie Beck, it's not swarming with pompous finance types like in Southampton, or wild partygoers like in Montauk. It has the effortlessly casual vibe of an unassuming beach town that somehow managed to remain a well-kept secret. But telltale signs point to this Hamptons locale as the hot spot for creative types. First, there was the hugely popular Jack's Stir Brew Coffee outpost, and then Tiina and Love Adorned brought in minimalistic high fashion and boho lifestyle elements to the sleepy coastal town.
This year, a newcomer is making waves on Main Street—The Line is bringing its hugely popular concept store to the Hamptons at last, setting up shop in an 18-century light-filled double-height home with towering oak beams. This marks the third location for Vanessa Traina's cult-followed Apartments by The Line. Take a tour of this stunning 100% shoppable beach home—it just might be the most gorgeous décor store we've ever seen.
The quaint front porch has been adorned with leafy palms and a baby-blue shiplap ceiling—making it by far the most attractive house on the already picture-perfect block. But something even more eye-catching draws us in from the street: a pair of blush pink suede upholstered Pierre Jeanneret Committee chairs. Paired with a Luteca hunter green leather sofa, the space is beaming in natural light, and provides just the right tension between sophistication and carefree living that's not only appropriate but also needed in a relaxed beach house.
A smoked mirrored cube, which doubles as storage, stands between the two pink chairs, reflecting the daylight streaming in from the second-story windows.
In the makeshift kitchen, the stark black-and-white palette lends itself to displaying carefully curated essentials—from Murchison-Hume dish soap to marble mortar and pestle.
A Turkish runner and a marble-and-brass clock designed by Menu give the sun-drenched space a lived-in look. Open shelves provide display space for more tabletop pieces.
In the bedroom, iconic photographs by Helmut Newton and Ruth Bernhard casually hang over the bed. An oversize vintage Turkish rug anchors the open space.
A perforated lamp by Atelier de Troupe gives the space an architectural element. It sits on a Marbicle table by ASHNYC. Everything in the space is meticulously curated, down to the vintage books that serve as bedside reading.
The pièce de résistance is without a doubt the closet, which opens onto a leafy courtyard with double french doors. Here hangs beach-appropriate pieces by Lemlem, Altuzarra, and Protagonist. If The Line's pop-up shop is to serve as the ultimate beach home inspiration, we'll start real estate shopping stat.