This It Girl Made Montauk the #1 Summer Destination—Here's Her Ultimate Guide

Photo: Jayma Cardoso

Around Montauk, Jayma Cardoso is known as the queen of nightlife—or the superwoman who never sleeps. The Brazilian-born entrepreneur is often spotted around her iconic establishment, The Surf Lodge, keeping a watchful eye on operations and ensuring that her guests are having a sensational time.

The Surf Lodge wasn't the first venture for the fierce businesswoman, as she had already launched New York City hotspots CAIN, GoldBar, and Lavo. But here in Montauk, the pace of life is much slower, which is something that drew the new mom to expand her hospitality portfolio eastward. "I love the fact that I can walk to the beach," she says. "I get up early just to watch the surfers catch early-morning waves. It relaxes me and sets me up for a great day. After that, I rush home and bike to work. It's such a great way to get some exercise and breathe in the fresh air."

The surf town might be synonymous with a lively music and nightlife scene now, but that wasn't always the case. 10 short years ago, this fishing enclave was as quiet as the ripples on Lake Montauk on a sunny, windless day. On weekdays and off-season weekends, Montauk retains the peaceful stillness that first drew residents here. But on weekends, Cardoso is the main reason thousands of New Yorkers flock to the East End and line up at The Surf Lodge for its infamous sunset concerts.

Wondering how to make the most of your own Montauk weekend? We chatted with Cardoso about her favorite local Montauk haunts. These aren't your average tourist traps. Take notes as Jayma Cardoso gives us the lowdown on her favorite town in the Hamptons.

Next up: the cooking hack a Hamptons chef swears by for next-level seafood.