You’d be hard-pressed to find a city whose dating landscape hasn’t been completely altered by the emergence of Tinder. Gone are the days of meeting a potential partner via a serendipitous encounter at a coffee shop or a morning yoga class. Instead, millennial singles have boiled down the courting process to a near science: swipe, text, meet.
In an effort to find the swiping capital of America, Business Insider went straight to the source, asking Tinder to look at some of its own internal data. What the website found was that of all the major U.S. cities, New York, Los Angeles, and Chicago contain the most active Tinder users.
It’s not just a coincidence that the country’s most prolific Tinder users are based in its three largest commercial centers. According to Tinder’s own sociologist, Jess Carbino, the dating app is most widely used among “highly educated young professionals” who eschew traditional societal norms in favor of advancing their careers. That means getting married and raising children tend to take a backseat to things like getting multiple college degrees and achieving financial security.
“While you’re in school, the opportunity to do that is diminished dramatically,” she said. “Most individuals — mainly men — don’t consider themselves to be marriageable until they have achieved a certain level of economic stability.” That kind of ambition is one of the defining traits of millennials, who just so happen to be Tinder’s primary demographic.
That trend explains why cities like Philadelphia, Las Vegas, and Orlando are among the cities with the lowest amount of active Tinder users.
Learn more about the ins and outs of online dating with a copy of Online Dating Advice: Did She Reply Yet?, and let us know if you think Tinder is a good way of meeting a potential partner.