During my speedy daily Instagram scroll—a morning ritual—I actually stopped for a closer look at something yesterday. In a world saturated with selfies and BFF bikini shots, pausing on an image long enough to pay attention is actually a rarity. Admittedly, Caroline Vreeland (the singing great-granddaughter of Diana Vreeland) was taking a selfie, but it was what she was holding that held my attention. Caroline was raising a vial of wine, not a glass, with the caption "Shoutout to my homies at @getvinebox I hate you for thinking of it first wine by the glass, in a discreet vial, ideal for sneaking into the theatre." A vial, you say? Yes, a vial. It was just so cool… I had to find out more.
This stunning wine-by-the-vial concept is called Vinebox and was designed by two NYC attorneys, Matt and Rachel, who actually left their corporate jobs to pursue their passion for wine. Friends since law school, they created Vinebox out of a desire to share the lesser-known but equally spectacular fine wines you won't find in the local liquor store. Their website states, "We’ve grown tired of over-priced, over-hyped wines that offend your wallet and lesser-quality, mass-produced wines that ignore your palate."
So how does it work? Well, a team of specialists and sommeliers curate fine wines from unique vineyards, then three of those wines are selected each month and delivered to your door in their 100 ml signature glass tasting vials. Not only is it supporting smaller vineyards, but it's a great way to develop your palate and learn about different regions and varietals. It's so genius that their first batch sold out, but you can preorder and sign up to be notified when the new Vinebox orders begin.
While you're waiting for the next batch of Vinebox, enjoy your wine by the glass with our favorites below.
Would you order wine by the vial? Do you think this is a good idea? Share your thoughts in the comments.
Opening Image: @CarolineVreeland