Walmart's New Home Brand Is Surprisingly Chic—See For Yourself

Updated 03/01/18
Product Disclosure
Courtesy of Allswell

Let's be honest: Walmart isn't the first store that comes to mind when we think of stylish home décor. But the retailer's first homegrown digital brand, dubbed Allswell, seems determined to change our minds. Backed by respected tastemakers Athena Calderone of EyeSwoon, interior designer Jeremiah Brent, Rachel Parcell of Pink Peonies, and interior designer Genevieve Gorder, the brand delivers an elevated assortment of bedroom essentials designed to take the hassle out of curating an Instagram-worthy bedroom. Simply choose from two mattresses (soft or firm) and four bedding collections (Calderone's Tonal Textures, Brent's New American, Parcell's Modern Glam, and Gorder's Globally Inspired), and check out.

"Women aspire to have a beautiful, well-designed home, and not just a comfortable mattress," said CEO Arlyn Davich in a press release. "Now women don't have to choose form or function and they can have it all in a few clicks." As for the name Allswell, Davich and the team were inspired by how shoppers wanted to feel at home, particularly before resting their head on their pillow. "We heard loud and clear that people craved the ability to feel that all is well in the world—both on the days when the stars aligned and through life's tougher moments," shared Davich. "The name Allswell embodies that philosophy." Shop the four bedding collections below:

The Mattresses

Allswell The Softer One $720
Shop

The softer mattress is composed of 12 inches of an "innovative memory foam," layered for a medium-soft feel. 

Allswell The Firmer One $720
Shop

The firmer mattress is built on a "foundation of pocketed coils," encased in a memory foam to provide a medium-firm support. 

Courtesy of Allswell

Tonal Textures: Athena Calderone

Allswell describes Calderone's tonal collection as a "perfect combination of urban living and refined industrial edge." Her curation features a gray duvet cover, a simple wool throw, and a texturized coverlet. "Allswell is at home and around the people that I love most," said Calderone. "Being cozy, laughing, being undone a little bit. That's Allswell."

Total price for full-size mattress, bedding, pillows, duvet insert, and mattress cover: $1640

Allswell Cotton Waffle Weave Coverlet $300
Shop
Allswell Cotton & Wool Lightweight Throw $90
Shop
Allswell Percale Sheet Set $155
Shop
Allswell Percale Duvet Cover $120
Shop
Courtesy of Allswell

New American: Jeremiah Brent

Brent's sophisticated New American is described as a "modern interpretation of the crisp bedding you always longed for." To this designer, the linen duvet with navy piping epitomizes modern luxury. "Allswell means being home," said Brent. "Inside these four walls, we control the environment and the conversation. It's a place to rest and recharge."

Total price for full-size mattress, bedding, pillows, duvet insert, and mattress cover: $1915

Allswell Velvet Pillow $70
Shop
Allswell Herringbone Throw $60
Shop
Allswell Double Hemmed Linen Duvet $350
Shop
Allswell Percale Sheet Set $155
Shop
Allswell Cotton Striped Pillow $70
Shop
Courtesy of Allswell

Globally Inspired: Genevieve Gorder

With texture-rich throw pillows, playful patterns, and a blue and linen color palette, Gorder's Globally Inspired is a "fun and modern look for a laid-back bedroom." Allswell is "when all my senses are satiated. In bed is best. That's Allswell," says Gorder.

Total price for full-size mattress, bedding, pillows, duvet insert, and mattress cover: $1911

Allswell Herringbone Throw $60
Shop
Allswell Double Hemmed Linen Euro Sham $70
Shop
Allswell Cotton Textured Pillow $54
Shop
Allswell Linen Striped Duvet Cover $350
Shop
Allswell Percale Sheet Set $155
Shop
Allswell Percale Euro Sham $22
Shop
Allswell Cotton Rectangular Printed Pillow $70
Shop
Courtesy of Allswell

Modern Glam: Rachel Parcell

Parcell's Modern Glam is like her blog, Pink Peonies, come to life. Described as a "modern spin on glamour and romance," her collection was designed to give your bedroom a sense of calm and polish. "I love experiencing life's special moments with people that lift me up. My family, my sisters, my friends… they are my Allswell."

Total price for full-size mattress, bedding, pillows, duvet insert, and mattress cover: $1811

Allswell Cotton Textured Coverlet $240
Shop
Allswell Woven Geometric Pillow $54
Shop
Allswell Woven Throw $80
Shop
Allswell Cable Knit Decorative Pillow $48
Shop
Allswell Percale Duvet Cover $120
Shop
Allswell Percale Sheet Set $155
Shop
Allswell Percale Euro Sham $22
Shop

Related Stories