Walmart's New Home Brand Is Surprisingly Chic—See For Yourself

Photo:

Courtesy of Allswell

Let's be honest: Walmart isn't the first store that comes to mind when we think of stylish home décor. But the retailer's first homegrown digital brand, dubbed Allswell, seems determined to change our minds. Backed by respected tastemakers Athena Calderone of EyeSwoon, interior designer Jeremiah Brent, Rachel Parcell of Pink Peonies, and interior designer Genevieve Gorder, the brand delivers an elevated assortment of bedroom essentials designed to take the hassle out of curating an Instagram-worthy bedroom. Simply choose from two mattresses (soft or firm) and four bedding collections (Calderone's Tonal Textures, Brent's New American, Parcell's Modern Glam, and Gorder's Globally Inspired), and check out.

"Women aspire to have a beautiful, well-designed home, and not just a comfortable mattress," said CEO Arlyn Davich in a press release. "Now women don't have to choose form or function and they can have it all in a few clicks." As for the name Allswell, Davich and the team were inspired by how shoppers wanted to feel at home, particularly before resting their head on their pillow. "We heard loud and clear that people craved the ability to feel that all is well in the world—both on the days when the stars aligned and through life's tougher moments," shared Davich. "The name Allswell embodies that philosophy." Shop the four bedding collections below:

Tonal Textures: Athena Calderone

Photo:

Courtesy of Allswell

New American: Jeremiah Brent

Photo:

Courtesy of Allswell

Globally Inspired: Genevieve Gorder

Photo:

Courtesy of Allswell

Modern Glam: Rachel Parcell

Photo:

Courtesy of Allswell