This Is What West Elm's Creative Director Would Actually Buy for Her Home

Photo: Courtesy of West Elm

Johanna Uurasjarvi is the type of woman who oozes cool: tall, fashion-forward, Scandinavian, and über-creative. As head of the creative department at West Elm, she leads everything from product design, artist collaborations, and the artistic direction of the brand's retail, catalog, and online channels. In other words, if we've been wanting to buy everything from West Elm recently, it's thanks to her.

This made us wonder—between all the new lines, collaborations, and trendy pieces that the brand has launched in recent months, Uurasjarvi must have favorites. So many products come across her desk every day, but which ones really caught her eye: Was it a set of dishware, a modern chandelier, or a brass bed frame? So we took it upon ourselves to ask. These are the 10 pieces West Elm's creative director would keep for herself (if she could).