Nowadays, more and more people not only want to source stylish furnishings and chic décor for their home, but they also want to feel good about the purchases they make. Consumers are taking the environment and the global economy into consideration, and brands are following suit with their initiatives.
West Elm is one of many brands in the design space working to make a more substantial impact and bring beautiful, hand-crafted products to a broader audience. This April, West Elm teamed up with the Atitlán Project to raise $100,000 for non-profit organization Pintando el Cambio Santa Catarina Palopó. Translated to "painting the change of Santa Catarina Palopó," a small town near Lake Atitlán, Guatemala, this initiative funds the transformation through the painting of houses to boost tourism. The goal is to create sustainable income, help break the cycle of poverty, fight poverty, and create more socioeconomic opportunities for artisans.
Pintando el Cambio hopes to paint 850 houses this year (70 percent of all homes in the area), each with Mayan-inspired symbols and colors, creating a massive (and Instagrammable) public art installation.
Along with Guatemala-born designer Diego Olivero of Meso Goods and design duo Mitzie Wong and Wendy Wurtzburger of Roar + Rabbit, West Elm launched a limited-edition collection of products available online now. The prints in the collection are inspired by the colors of the houses in Santa Catarina Palopó, the landscapes, including their famous volcanoes, the Mayan religion, and the vibrant people of Guatemala. What's more: 50 percent of the purchase price will support the renewal of Lake Atitlán with Pintando el Cambio Santa Catarina Palopó.
14 works of art for the home titled the Atitlán Project. Each one-of-a-kind lot is handcrafted by artisans and celebrates the vibrant culture + indigenous craft of Lake Atitlán, Guatemala. West Elm will donate 100% of the profits to Pintando el Cambio Association
But if you prefer something a bit more unique, 14 one-of-a-kind products handcrafted by artisans of Lake Atitlán, Guatemala will be auctioned on paddle8.com, including shag-covered and tassel-embellished accent chairs. Of these purchases, West Elm will donate 100% of the profits to Pintando el Cambio Association. Finally, if you've hit your furniture-purchasing limit but still want to help the cause, you can also donate directly to the organization on pintandoelcambio.com.
This modern swivel chair features a colorful collage of graphic shapes and designs. It would add a fun pop of color and visual interest to an otherwise minimalist space.
Rest your feet on an ottoman that's bursting with color. The pattern looks like a rainbow of confetti in the best way.
Infuse your living room with cheerful color and design by displaying this rug in your space. It features large floral designs and multi-colored zig-zags for a dynamic, eye-catching piece.
If any room in your home could use a bit of texture, this throw pillow cover is the answer. Toss it on a sofa or accent chair to add another layer of design and make your home feel even more welcoming and cozy.
This chair features a distinctly mid-century modern design. A blue and white design inspired by ocean waves stands out against the dark wood frame for a look that's subtle, yet attention-grabbing.
Designed by Diego Olivero, this framed print includes minimalist graphic shapes and a cool color combination of deep blue and pastel purple and yellow. Hang it in the front entryway, as part of a larger gallery wall, or really in any room in your home.
Allow playful shapes and colors and dance across your floors with this handcrafted rug. It's made of 100 percent wool with a cotton backing that's made to last.
Toss this hand-embroidered cover on a throw pillow to give any room an instant design lift. The bold colors and zig-zag designs are inspired by Mayan tradition and would serve as a welcome pop of color in the living room or bedroom.
This modern armchair is upholstered with a bright and cheerful print and stands up on cast metal legs in a brass finish. Style it in a corner in the living room or off to the side in a large master bedroom.
A playful beach towel perfect for a day spent outside in the sunshine, this piece features an original Deigo Olivero design. The blue, white, and yellow motif stands out among other beach towels and is perfect for a day by the sea, the pool, or even a picnic at a park.
Inspired by the waves of Lake Atitlán, this rug features a dynamic, curved pattern made from blue and white lines. Style it in the center of your living room or at the foot of your bed for visual interest.
This familiar collage pattern is found throughout the limited-edition collection. Here, it covers a retro-inspired wingback chair. It would look lovely in the living room next to a small end table or tall potted plant.
Add this rug to an all-white or neutral room for a major pop of color. The pattern resembles a mosaic or stained glass window for an entirely original look.