This Bright, Modern Townhouse Is the Epitome of California Cool

Updated 09/09/17

A house becomes a home when meaningful elements and unique details are added to the space, providing it with a personal story and a lived-in feel. For a newlywed couple who moved to Los Angeles, designer Genna Margolis of Shapeside helped transform a two-story townhouse in the city's West Hollywood neighborhood into a bright, modern space with impactful accents. "What's significant about this home is that the couple is from Chicago, so there are hints of it—from Kanye West to the [Air] Jordan prints in the dining room—while keeping it eclectic and globally inspired," explains Margolis.

"My personal goal was to make it feel unique, open, and comfortable without it feeling stark." The sleek, streamlined design complements the midcentury-modern aesthetic of the space, and the carefully curated accents bring in pops of color and life and infuse the home with an elevated approach to California cool.

Head below to tour the West Hollywood townhouse, and read more of what Genna Margolis has to say about designing the space.

Amy Bartlam

"I wanted [the living room] to be minimal but also to have a reflection of the owners in the home," Margolis says.

Organic Modernism Trilight Floor Lamp ($495).

Amy Bartlam

"The Kanye West picture means a lot to the owners," Margolis says. "The newlyweds are both from Chicago and had their first date at a Kanye concert back home. The wife's sister bought it for them as an anniversary gift."

CB2 Omec Small Black Vase ($50).

Amy Bartlam

"Since the place was already so white and bright (and we loved the space empty), we decided on a neutral color palette so we didn't take away from the bones of it," Margolis says.

Amy Bartlam

Hylaf 2 Palm Tree Pillow ($100).

Amy Bartlam

"In the dining room, the Air Jordan Nike prints were an absolute must, as the husband is a sneaker collector—not to mention, [Michael] Jordan did play for his favorite Chicago team, the Bulls," Margolis says. "I wanted to play off the minimalistic prints with strong shapes and minimal texture."

Amy Bartlam

"[My favorite thing about the space is] how the walls speak volumes and the furniture all flows together," Margolis says.

Amy Bartlam

"I wanted both bedrooms to be more eclectic versus downstairs. I made it a point to use textiles to hang for both rooms to break away from the clean lines," Margolis says. 

Skyline Furniture Gracie Bench With Cone Legs ($400).

Amy Bartlam

Room & Board Hudson Queen Bed ($1799).

Amy Bartlam

Block Shop Temple ($120); The Citizenry Alma Pillow ($135); Shoppe Moroccan Pom Pom Blanket White With Black Stripes ($195).

Love the California look? Tour a Santa Cruz surf house that's been transformed into an Airbnb.

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