CEOs Agree—Wake Up at This Time if You Want to Be Successful


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We're endlessly fascinated by the daily routines of the world's most successful people, from fashion designers like Diane von Furstenberg to successful entrepreneurs like Warren Buffet. While their morning routines alone are always enough to pique our interest, the wake-up times are always especially shocking. Which is why we were intrigued when Business Insider chronicled the wake-up times of over 20 successful people, from Michelle Obama to Martha Stewart. Organized by time frame, here's when the world's most successful business leaders choose to start their day: 

  • Between 3 a.m. and 4 a.m.: Apple CEO Tim Cook, NextDesk director Dan Lee, Twitter CEO Dan Dorsey, Chrysler CEO Sergio Marchionne, Ellevest CEO Sallie Krawcheck.
  • Between 4 a.m. and 5 a.m.: First Lady Michelle Obama, AOL CEO Tim Armstrong, Disney CEO Bob Iger, Virgin America CEO David Cush, Starbucks CEO Howard Schultz.
  • Between 5 a.m. and 7 a.m.: Xerox CEO Ursula Burns, PepsiCo CEO Indra Nooyi, Shark Tank investor Kevin O'Leary, Virgin Group founder Richard Branson, General Motors CEO Mary Barra, Martha Stewart, Project Runway co-host Tim Gunn.

Most of these entrepreneurs start their day by either working out, checking email, meditating, reading the news, drinking coffee, or a combination of the five activities. Others, like Disney CEO Bob Iger, prefer to use that unstructured time to think in peace. Regardless of how they spend those early morning hours, these people clearly live by the adage, "the early bird gets the worm."

How do you prefer to start your morning? Share your routine with us below.