Today's biggest news story is the Amazon and Whole Foods deal; the e-commerce giant bought the grocery store for a casual $13.7 billion. "Amazon is an innovative company and we are excited for the partnership," reads the chain's official statement. "We believe it presents an incredible opportunity to take Whole Food Market’s mission and purpose to new levels.”
But how will this actually change the way we grocery shop? As Texas Monthly reports, it will essentially make Amazon's five-minute delivery window a reality. "Amazon clearly wants to be in grocery, clearly believes a physical presence gives them an advantage," said analyst Michael Pachter to the news outlet. "I assume the physical presence gives them the ability to distribute other products more locally. So theoretically you could get 5-minute delivery." While Whole Foods founder and CEO John Mackey will still be running the show at the health-conscious grocery chain, the move will help nudge grocery shopping into the digital direction.
What are your thoughts on the partnership? Comment below!