Update: The new stores will be called “365 by Whole Foods Market,” named after the less pricey private label Whole Foods currently sells at its stores.
Watch out Trader Joe's, Whole Foods is coming for your piece of the pie. You can now plan on having your farm-fresh and dried goji berries for less. This week, Whole Foods Market announced plans to open a new swathe of budget-friendly stores next year.
In a press release, co-CEO Walter Robb, "We are excited to announce the launch of a new, uniquely-branded store concept unlike anything that currently exists in the marketplace... Offering our industry leading standards at value prices, this new format will feature a modern, streamlined design, innovative technology and a curated selection. It will deliver a convenient, transparent, and values-oriented experience geared toward millennial shoppers, while appealing to anyone looking for high-quality fresh food at great prices."
So far there are limited details available as to any differences in offerings, location of stores, or even the name of them, but we can't help but feel this is an exciting prospect for Whole Foods. The Austin-based grocer is infamous for its high, exclusionary price points, so if the news means increased access to health-conscious and sustainable food and lifestyle products, we're all for it.
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