Is The Hoxton Brooklyn's Coolest Hotel? Inside the Brand-New Hot Spot

The competition is fierce in Williamsburg, Brooklyn, and we're not talking about jostling for service at one of the area's top rooftop bars. Over the last five years, boutique hotels have been opening their doors faster than raindrop cake sales at Smorgasburg, giving travelers an unprecedented number of options when it comes to lodging, dining, and drinking. While it's quickly turning Williamsburg into a vibrant hub for locals and visitors alike, it also makes it increasingly difficult to answer one question: What's the best hotel in Brooklyn?

Vying for the top spot is newcomer The Hoxton, a boutique hotel chain hailing from London, which opens its doors this month. Best known for its cool, quirky properties in Shoreditch, Amersterdam, and Paris, the European brand is about to become a household name in the U.S., with plans to open in Portland, Chicago, and Downtown L.A. So, what do the Brits know about opening a hotel in a locals-only spot like Brooklyn? A lot, it turns out. Here's what we discovered as one of the first media outlets invited to stay and dine at The Hoxton Williamsburg. 

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